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PROPERTY MARKETING PLAN
Campaign Goals
The marketing campaign's main goal is to find a buyer for your home, focusing on:- Selling at or above market value- Timing that suits your preferences
Audience
The intended audience for your residence consists of prospective buyers who are actively seeking properties within the price range, location, lifestyle, or any combination thereof associated with your home. I will utilize various forms of information, including photographs, possibly video, and detailed descriptions regarding your property as the primary benefits to attract this audience. Such information will assist them in evaluating whether your home fulfills their criteria and will provide them with the opportunity to convey their interest.
Positioning
The positioning of the message constitutes the primary theme in your residence's marketing strategy. It signifies the unique value your home presents relative to its competitors in the market. Potential buyers evaluate your property alongside others, which underscores the necessity for your home to differentiate itself from competing listings.
Developing this positioning involves three key steps: First, assess the home’s condition and highlight its features in comparison to other similar properties available for sale. Second, link those features to current trends in buyer preferences. Finally, craft a narrative that articulates the unique value your home offers. For example: A single-family home -$1,800,000, remodeled residence in Costa Mesa is located within a highly regarded school district.
Calls to Action
Calls to Action are crafted to address various levels of buyer interest, facilitating a connection with the viewer based on their position in the home-buying journey. The following calls to action may be utilized throughout the marketing strategy for your property’s campaign: Schedule a Tour Interested parties can arrange a specific date and time to tour your home, thereby demonstrating a serious intent to purchase. An alternative phrasing for this call to action is “See This Home.”
Ask a Question Interested individuals have the option to complete a form, send a message, text, or contact me directly to request additional information regarding your home. This reflects a high level of buyer interest. Typically, the subsequent step for such viewers is to schedule a tour to view the property in person. Learn More Prospective buyers may complete a form, send a message, text, or call my phone number to obtain further details about your home. This similarly indicates a high level of interest. Generally, the next course of action for the viewer is to schedule a tour to explore the home further.
Metrics
I utilize performance-based marketing practices to monitor and enhance results as our campaigns are executed. The following measurements (metrics) may be tracked during this campaign:- Number of Listing Ads Views- Number of Landing Page Views- Number of Listing Inquiries- Number of Showings.
Marketing
My full-service marketing may include the following creative elements to utilize in our marketing campaign for your home:- Professional Photography- Full Property Tour Video- Highlight-Feature Social Posts- Marketing Narratives Written for Landing Pages, MLS & Syndication- Featured Property Landing Page- Facebook Creative (Copy, Design & Video)- Instagram Creative (Copy, Design & Video)- YouTube Creative (Copy & Video)- Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms
